The doctor, who has been practicing medicine for 34 years, needed specialist health help and advice. But being based in “the middle of the woods”, Armstrong’s closest endocrine specialist was over 300 miles away, he said.
That’s when Armstrong logged onto Sermo, a sort of “Facebook for doctors”. The service, which launched in 2005 in the U.S., allows members to sign up and chat to each other to find solutions. The company announced the U.K. launch on Wednesday allowing doctors from the U.K. to chat to their U.S. counterparts.
“There’s a lot of medical knowledge that when shared across borders will benefit the global healthcare system,” Sermo’s CEO Peter Kirk, told CNBC by phone.