I’ll be honest, this made me mad. Hansen oh-so-blithely presumes that he, simply by virtue of his job title, is entitled to special privileges on Facebook. But why, precisely, should that be the case? The entire premise of Facebook, indeed, the underpinning of the company’s success, is that it is a platform that can be used by every single person on earth. There are no gatekeepers, and certainly no outside editors. Demanding special treatment from Facebook because one controls a printing press is not only nonsensical it is downright antithetical to not just the premise of Facebook but the radical liberty afforded by the Internet. Hansen can write his open letter on aftenposten.no and I can say he’s being ridiculous on stratechery.com and there is not a damn thing anyone, including Mark Zuckerberg, can do about it.
Make no mistake, I recognize the threats Facebook poses to discourse and politics; I’ve written about them explicitly. There are very real concerns that people are not being exposed to news that makes them uncomfortable, and Hansen is right that the photo in question is an example of exactly why making people feel uncomfortable is so important.
But it should also not be forgotten that the prison of engagement-driving news that people are locking themselves in is one of their own making: no one is forced to rely on Facebook for news, just as Aftenposten isn’t required to post its news on Facebook. And on the flipside, the freedom and reach afforded by the Internet remain so significant that the editor-in-chief of a newspaper I had never previously read can force the CEO of one of the most valuable companies in the world to accede to his demands by rousing worldwide outrage.