On the surface, Hollywood is a land of loose morals, where materialism rules, sex and drugs are celebrated on screen (and off), and power players can have a distant relationship with the truth. But movie studios and their partners have quietly ”” very quietly, sometimes to the degree of a black ops endeavor ”” been building deep connections to Christian filmgoers who dwell elsewhere on the spectrum of politics and social values. In doing so, they have tapped churches, military groups, right-leaning bloggers and, particularly, a fraternity of marketing specialists who cut their teeth on overtly religious movies but now put their influence behind mainstream works like “Frozen,” “The Conjuring,” “Sully” and “Hidden Figures.”
The marketers are writing bullet points for sermons, providing footage for television screens mounted in sanctuaries and proposing Sunday school lesson plans. In some cases, studios are even flying actors, costume designers and producers to megachurch discussion groups.
Hollywood’s awareness of its need to pay better attention to flyover-state audiences has grown even more urgent of late, as ultraliberal movie executives, shocked to see a celebrity-encircled Hillary Clinton lose the presidential election to Donald J. Trump, have realized the degree to which they are out of touch with a vast pool of Americans. Tens of millions of voters did not care what stars had to say in support of Mrs. Clinton.
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(NYT) Secular Hollywood Quietly Courts the Faithful
On the surface, Hollywood is a land of loose morals, where materialism rules, sex and drugs are celebrated on screen (and off), and power players can have a distant relationship with the truth. But movie studios and their partners have quietly ”” very quietly, sometimes to the degree of a black ops endeavor ”” been building deep connections to Christian filmgoers who dwell elsewhere on the spectrum of politics and social values. In doing so, they have tapped churches, military groups, right-leaning bloggers and, particularly, a fraternity of marketing specialists who cut their teeth on overtly religious movies but now put their influence behind mainstream works like “Frozen,” “The Conjuring,” “Sully” and “Hidden Figures.”
The marketers are writing bullet points for sermons, providing footage for television screens mounted in sanctuaries and proposing Sunday school lesson plans. In some cases, studios are even flying actors, costume designers and producers to megachurch discussion groups.
Hollywood’s awareness of its need to pay better attention to flyover-state audiences has grown even more urgent of late, as ultraliberal movie executives, shocked to see a celebrity-encircled Hillary Clinton lose the presidential election to Donald J. Trump, have realized the degree to which they are out of touch with a vast pool of Americans. Tens of millions of voters did not care what stars had to say in support of Mrs. Clinton.
Read it all.