Faced with slowing growth in its advertising business, Facebook is considering throwing open its social network to children, in the hope that their parents will pay for games and other content on the site.
The plan is also designed to limit the company’s legal risk over the already-widespread use of the site by minors, millions of whom might be on Facebook after lying about their age.
News that chief executive Mark Zuckerberg, pictured, is considering legitimising and expanding the use of the site by children comes as Facebook shares fall further below their flotation price. The stock slipped below $27 in early trading in New York yesterday, compared to the $38 at which they were sold to new investors two-and-a-half weeks ago, as investors continued to fret about slowing advertising income from its website and the even narrower options for monetising traffic on its mobile site.