Remember a few years back, when teenagers left MySpace in droves for this new thing called Facebook? Grown-ups soon followed suit (not that they were ever much on MySpace), and joined Facebook by the hundreds of millions ”“ which made it far less cool for their kids. So where on the Web are teens going now, and what can you learn from them?
A recent study from the Pew Internet & American Life Project found that 94% of American teens still have a Facebook account, but they’re using it less, and using it more carefully. More than half have tightened down their privacy settings and regularly delete or edit previous posts.
But even with tightened privacy settings, teens have realized that Facebook is more like a family picnic than the private party they want it to be. They still share photos and use Facebook messaging, but they are increasingly turning to newer social networks to fill the function of traditional status updates. So which sites are they using ”“ and why?