In the Beginning Was the Word; Now the Word Is on an App

Scott Thumma, a professor at the Hartford Institute for Religion Research, who studies large American churches, said YouVersion filled a longstanding vacuum for technological products aimed at a religious market. He called LifeChurch.tv “the most innovative congregation in the country in developing and using technology.”

The app has gained appreciation in the tech world as well.

“This is a remarkable tech start-up by any measure,” said Chi-Hua Chien, a partner at the Silicon Valley venture capital firm Kleiner Perkins and a Christian who has offered informal advice to Mr. Gruenewald. He compared YouVersion with well-known ventures like Pinterest or Path.

Read it all from the front page of yesterday’s New York Times.

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