The beauty of the site, [Justine] Roberts explains, is how it goes on growing. More than five million people visit the site every month, almost twice as many as a year ago. While there is an endless supply of young women having babies, those who joined years ago to discuss baby-led weaning (or BLW as Mumsnetters call it) tend never to leave. The stranglehold that the well-educated, part-time mother once had on the site is also loosening.
“You will still find people who are discussing incredibly esoteric PhD subjects on Mumsnet. But you will also find endless conversations about Downton Abbey,” Roberts says.
As for their politics, “screeching conservatism of Middle England” covers it no better than does “Islington, lentil-weaving, eat your own placenta”. There is no point in talking about a Mumsnet election, she says, as Mumsnetters don’t all vote one way. Yet despite such talk of diversity, Roberts spends half her life telling the media what “the community” thinks on an impressively wide range of subjects.
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An FT Profile–Justine Roberts of Mumsnet
The beauty of the site, [Justine] Roberts explains, is how it goes on growing. More than five million people visit the site every month, almost twice as many as a year ago. While there is an endless supply of young women having babies, those who joined years ago to discuss baby-led weaning (or BLW as Mumsnetters call it) tend never to leave. The stranglehold that the well-educated, part-time mother once had on the site is also loosening.
“You will still find people who are discussing incredibly esoteric PhD subjects on Mumsnet. But you will also find endless conversations about Downton Abbey,” Roberts says.
As for their politics, “screeching conservatism of Middle England” covers it no better than does “Islington, lentil-weaving, eat your own placenta”. There is no point in talking about a Mumsnet election, she says, as Mumsnetters don’t all vote one way. Yet despite such talk of diversity, Roberts spends half her life telling the media what “the community” thinks on an impressively wide range of subjects.
Read it all.