Last week, I was browsing the internet for information about the tragic attack in Nice on Bastille Day, when I spotted a story that suggested disturbing new images were circulating of the Isis attacks on Paris inside the Bataclan theatre late last year. I was about to click “Search” ”” but then I had a second thought and stopped.
Until recently, I assumed that one of the great benefits of the internet was that it could give access to any information we wanted, any time we wanted. But, as the fight with Islamist extremism intensifies, I now realise that this privilege has turned into a curse. These days, the war is not only being waged on the battlefield; a second front has opened up in cyber space. And what makes this second ”” largely hidden ”” fight so insidious is that it involves all of us, sitting in our own homes in front of our computer screens or mobile phones.
Isis has taken the media game to a new level. In the past, terrorist and insurgent groups have often used the media to propagate their messages. What makes Isis unusual is that it is not only extraordinarily adept at mastering modern media platforms but that it has made this a strategic priority, to spread fear and attract new recruits. Its media outreach has been so effective that some US intelligence observers even suspect that Isis has studied western consumer giants to replicate their marketing tactics.
It seeks to build “audience engagement” and “reach”, creating memorable “content” that can be easily “shared”.
Read it all.
(FT) Gillian Tett–The digital war with Isis
Last week, I was browsing the internet for information about the tragic attack in Nice on Bastille Day, when I spotted a story that suggested disturbing new images were circulating of the Isis attacks on Paris inside the Bataclan theatre late last year. I was about to click “Search” ”” but then I had a second thought and stopped.
Until recently, I assumed that one of the great benefits of the internet was that it could give access to any information we wanted, any time we wanted. But, as the fight with Islamist extremism intensifies, I now realise that this privilege has turned into a curse. These days, the war is not only being waged on the battlefield; a second front has opened up in cyber space. And what makes this second ”” largely hidden ”” fight so insidious is that it involves all of us, sitting in our own homes in front of our computer screens or mobile phones.
Isis has taken the media game to a new level. In the past, terrorist and insurgent groups have often used the media to propagate their messages. What makes Isis unusual is that it is not only extraordinarily adept at mastering modern media platforms but that it has made this a strategic priority, to spread fear and attract new recruits. Its media outreach has been so effective that some US intelligence observers even suspect that Isis has studied western consumer giants to replicate their marketing tactics.
It seeks to build “audience engagement” and “reach”, creating memorable “content” that can be easily “shared”.
Read it all.