How then should evangelism be defined? The N.T. answer is very simple. According to the N.T., evangelism is just preaching the gospel, the evangel”¦ Christians are sent to convert, and they should not allow themselves, as Christs representatives in the world, to aim at anything less. Evangelizing, therefore is not simply a matter of teaching, and instructing, and imparting information to the mind. There is more to it than that. Evangelism includes the endeavor to elicit a response to the truth taught. It is communication with a view to conversion. It is a matter, not merely of informing, but also of inviting. It is communication with a view to conversion. It is an attempt to gain (KJV) or win (ESV) or catch our fellow men to Christ (see 1 Cor 9:19ff.; 1 Pet. 3:1; Luke 5:10) Our Lord depicts it as fishermen’s work (Mt 4:19; cf. 13:47).
—Evangelism and the Sovereignty of God (Downers Grove, Ill.: InterVaristy Press, 1961) pp.41-50, quoted by yours truly in the morning sermon