Leading social network Facebook (FB) has lost some 59% of its college users in three years and teenagers are also leaving the platform, an independent research firm said Wednesday.
Teen users have fallen by about 25%, according to a triennial report from iStrategyLabs, a digital strategy and marketing firm.
The data that’s backing the study come from Facebook’s ad platform, says iStrategyLabs Chief Marketing Officer DJ Saul in a blog post.
For well over a year I have noticed the youngsters have been using alternative social networking sites which are more localised, less intrusive, commercial and ad-orientated.
It always happens, as these sites are bought, commercialised [look at the death of MySpace] and as far as their young users are concerned become more bogus. When their parents join, you know rigor mortis is not far off.
It is a fickle industry.