(RT) This past Sunday, Roanoke church drops 'Baptist' label in search for youth revival

The switch to Heights Community Church goes hand-in-hand with church leadership’s effort to re-brand the church into something more welcoming to new and younger churchgoers.

The sign outside, on the corner of Grandin Road and Memorial Avenue Southwest, was altered weeks ago, but the change inside the church is intangible.

“What we’re doing, culminating this Sunday in our launch, has been tectonic shifts,” the Rev. Nelson Harris said. “I truly have never been more passionate or excited about my pastoral ministry or this church than I am at this moment.”

Harris, a former Roanoke mayor, has been a pastor for 25 years and was baptized, married and ordained at what is now Heights Community Church. Following a nationwide trend of declining church participation, the crowds for his Sunday sermons were getting smaller.

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