(Der Spiegel) Hashtags and Holy War: ISIS Tweets Its Way to Success

SPIEGEL: Delivery is one thing. Why is Islamic State’s message finding so much traction with young people?

Soufan: There are different motives that drive people to join this kind of organization. Most of today’s IS followers were kids when 9/11 happened. You’re dealing with a new generation that has a totally different view of global jihad. To them, al-Qaida is an assembly of old guys. I mean, look at Osama bin Laden’s successor Ayman al-Zawahiri. He has no charisma. But IS now is new and modern, they succeeded in being the new guys — at least relatively speaking. Nevertheless, Osama bin Laden is still their hero. His photo can be found on the websites of numerous IS followers. The ideology is the same, the strategy is different.

SPIEGEL: Are there any means for putting a stop to Islamic State’s success?

Soufan: Our problem is that after 9/11 we never had a strategy that included fighting ideology, to counter their narrative. We had tactics designed to keep us safe, to disrupt their plans, to arrest and kill leaders, even to kill bin Laden. But there was no plan to counter their narratives. In 2004, bin Laden had around 400 fighters under oath. IS today has thousands fighters and followers in countries all over the world. This is an unfortunate failure.

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