The Archbishop of Canterbury’s adviser for evangelism and witness, the Revd Chris Russell, deplores the attitude to evangelism entertainingly shown in the BBC TV sit-com, Rev. In that popular series, the Revd Roland Wise was seen talking another priest through the “IED” course: “Invade. Evangelise. Deliver.” This approach, says Mr Russell, is not endorsed by Lambeth Palace.
“Evangelism is not about techniques,” he says. “It is not a marketing ploy.”
Evangelism may be an important strand of Renewal and Reform, but many members of the Archbishops’ Evangelism Task Force, agree emphatically that it is not motivated by anxiety about numbers. “It is a commitment you have because you are the Church of Jesus Christ, not because you are worried about the future, or who is going to pay for the roof, Mr Russell says.” What matters is that “people do not know Jesus Christ.”