The decision by Apple, Walmart, Eli Lilly, Angie’s List, and so on was a business decision””even more, a marketing decision. Coming out in opposition to the Indiana RFRA law was one of the shrewdest marketing coups since E.T. followed a trail of Reese’s Pieces. The decision to #BoycottIndiana was not made because it was the politically courageous thing to do; it was made because it was the profitable thing to do. The establishment could express support for a fashionable social norm while exerting very little effort, incurring no actual cost, and making no sacrifice to secure the goal. It had the further advantage of distracting most people from the fact that corporations like Apple have no compunction doing business in places with outright oppression of gays, women, and Christians. Those real forms of repression and discrimination didn’t matter; Indiana’s purported oppression of gays did.
The public statements, often hyperbolic propaganda about the dire consequences of the Indiana law, were cost-free because gay rights activists have successfully argued that opposition to gay marriage is tantamount to racism. Through a powerful and concerted effort, gay activists have succeeded in convincing the establishment that gays are the equivalent of blacks in Selma, and that their opponents””particularly their Christian opponents””are Bull Connors. There can simply be no brooking bigotry! Democrats like Barack Obama and Hillary Clinton conveniently forget their previous support for conjugal marriage, and none of their supporters seek to hold them to account. All that matters is that one now deny that there can be reasonable opposition to gay marriage, and affirm that those who maintain that view are rank bigots. Companies like Apple and Walmart eagerly joined the bandwagon once it was clear that the tactic had worked.
There is a deeper reason for corporate support, however. ÂToday’s corporate ideology has a strong affinity with the lifestyles of those who are defined by mobility, ethical flexibility, liberalism (whether economic or social), a consumerist mentality in which choice is paramount, and a “progressive” outlook in which rapid change and “creative destruction” are the only certainties. The response to Indiana’s RFRA law shows very clearly that corporations have joined forces with Republicans on economic matters and Democrats on social ones. Corporate America is aligned with the ascendant Âlibertarian portion of each party, ensuring a win for the political, economic, and Âsocial preferences of libertarianism. In effect, there is only one functional party in America today, seemingly parceled between the two notional parties but in reality unifying them in its backing by financial and cultural elites.