(Telegraph) Facial recognition technology: Is Orwell’s fiction our reality?

How is it being used?

Last week, US government agency talks that were intended to create a code of conduct for the technology fell apart. Privacy campaigners walked out of the discussions, claiming that companies and government agencies were unwilling to accept that they must always seek permission before using facial recognition technology to identify someone.

Alvaro Bedoya, from Georgetwon University Law Centre in Washington DC, told New Scientist that “not a single company would support [the principle].”

Uses of the technology are becoming increasingly Orwellian. Tesco plans to install screens that scan customers’ faces, determine their age and gender, and show them a relevant advertisement.

In the United States, a company called Face First offers retailers the ability to “build a database of good customers, recognize them when they come through the door, and make them feel more welcome” (in other words, schmooze the big spenders). The product also sends alerts whenever “known litigious individuals enter any of your locations”. Another company, Churchix, uses facial recognition technology to track congregation church attendance.

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