(CC) Paul Putz–Son of God and marketing Jesus movies to ministers

Film critics have spoken: Son of God is a dud.

Just don’t tell that to the film’s producers, Roma Downey and Mark Burnett. They found evidence of divine favor in the film’s release, citing the “truly miraculous” support they received as Catholic and evangelical leaders from Charlotte to Los Angeles threw their influence behind the movie. Clearly, their efforts were successful””a film that was a re-packaged version of scenes that aired during last year’s Bible miniseries brought in $26.5 million in ticket sales for its first weekend.

Burnett and Downey attribute the wave of support to a grassroots movement and the “quiet commitment of people of faith to spread the word about the life-changing love of Jesus to their friends and neighbors.”

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