When General Convention decided to let plans go forward to switch the Episcopal Church’s monthly newspaper to a quarterly feature-oriented magazine without further study, the decision was about more than the loss of a newspaper. In fact, it never was strictly a debate between parchment and pixels, per se.
Undergirding the discussion about dramatically shifting the communication strategy of the Episcopal Church is the question of editorial integrity — which I quickly grant is neither guaranteed nor necessarily imperiled in any specific vehicle of communication.
With action taken at General Convention, however, the Episcopal Church is embracing a clear priority for branding, marketing, messaging and public relations over news dissemination, and this raises significant questions about the credibility of our story told in a world in which people are letting authenticity guide their religious choices.
How and where do we now tell our stories with revelatory honesty?