The idea that the United States is becoming more religious has come to be widely accepted, particularly in conservative media. But the statistical measures of American religiosity don’t actually point toward a significant uptick in religious belief and practice. Instead, a number of data points seem to support the notion that what the U.S. is experiencing is a vibes revival. The public’s sense that religion is roaring back is completely disconnected from what’s actually happening in America’s pews….
In April, Gallup released new polling data about the religiosity of America’s young adults. One finding dominated headlines: Among young men, the share who said that religion was very important in their lives was 28 percent in 2022-23 but rose to 42 percent in 2024-25. That’s a 50 percent increase in two years. (Among young women, there was a modest decline, with the share saying that religion is very important in their lives falling from 32 percent to 29 percent.)
But the report’s other findings received less attention, even as they undermined the conclusions being drawn from the most widely discussed finding. According to that Gallup survey, the share of young men who identified with any religious group in 2022-23 was 61 percent. In the most recent data, it was 63 percent. That shift is statistically insignificant. Data about monthly religious attendance shows a seven-point gain among young men, compared with a 14-point jump in religious importance — twice the size.
When social scientists measure American religion, they often talk about it in three dimensions: behavior, belief and belonging. The most widely regarded datasets that track American religion do not point to a significant increase in the religiosity of young adults — in fact, it’s just the opposite.
Don't make the mistake of equating a mere "vibes revival" with America becoming more religious. https://t.co/NqKt0zxom4
— wyclif ⚓ (@wyclif) July 31, 2026
