Amid all these commentaries, I have yet to hear anyone speculate on how the communications media that fueled the Arab revolutions will reshape and define the societies and states that emerge from these uprisings. For much of the 20th century such thinking was the realm of Roman Catholic layman and media critic Marshall McLuhan (1911-80). Any student of McLuhan’s (mostly proven) theories would know this: sooner or later the structures that emerge will be rooted in the technological extension of senses implicit in these communications technologies.
McLuhan’s landmark 1964 book Understanding Media: the Extensions of Man presented his primary thesis: the dominant communications medium in any society unconsciously shapes our psychic and social lives irrespective of the content presented through that medium. His still-famous dictum was “The medium is the message.” His insights provoke a number of questions about current events in North Africa. How does mobile phone texting extend our natural capacities? How does it fit into the mélange of graphic and typographic communications technologies used in these cultures? What values are embedded implicitly in these technologies and the process of interacting with them? How does this reshape their consciousness and societies?