For 43 years, Super Bowl viewers have watched all kinds of commercials from companies that are famous (Coca-Cola) or otherwise (Cash4Gold.com), peddling everything from automobiles to Xerox copiers. But never has there been a Super Bowl spot that took sides on a contentious social issue — until now.
CBS, which will broadcast Super Bowl XLIV on Sunday, has sold 30 seconds of commercial time in the game to Focus on the Family, an evangelical organization known for conservative views on subjects like abortion and gay marriage. The commercial is to feature Tim Tebow, the college football star, and his mother, Pam, discussing their anti-abortion positions.
A news release distributed by Focus on the Family last month said the spot would feature the Tebows sharing a personal story centered on “Celebrate family, celebrate life.” In the past, Mrs. Tebow has spoken of a decision she made to give birth to Tim rather than have an abortion.
But whether she recounts that story — and how much the commercial deals with the arguments between supporters of abortion rights and anti-abortion advocates — are not known at this time. Focus on the Family has not provided further information about the spot and CBS has declined to discuss it because the network’s policy is to let an advertiser decide whether to reveal the contents of a commercial before broadcast.