For many evangelicals, the Osteens are on the periphery of Christianity. They represent the “prosperity gospel”””a message that claims that God will bless the faithful with financial gain. Prosperity preachers often live extravagant lifestyles and point to their wealth as evidence of their message. They often quote biblical passages, taking them very literally, to further their claims that God’s desire is health and wealth.
Many evangelicals, however, assert that God doesn’t work in this way. Faithfulness to God doesn’t mean blessings from above, especially in such worldly pursuits. They try to distance themselves from the prosperity gospel, claiming that it doesn’t represent Christianity but a misunderstanding of it.
It is possible, however, that the Osteens represent not the margins but the center of evangelicalism. Considering the Osteens’ popularity, they garner a sizable audience that shouldn’t be ignored. Additionally, when one compares the Osteens to other popular evangelical authors such as Max Lucado and Rick Warren, several patterns emerge, suggesting that Osteens aren’t that far from what most evangelicals are looking for.