Still in debt [after his first start-up company failed], Mr. Gerber considered his career options. His mother kept encouraging him to get a “real” job, the kind that comes with an office and a boss. But, using the last $700 in his bank account, he decided to start another company instead.
With the new company, called Sizzle It, Mr. Gerber vowed to find a niche, reduce overhead and generally be more frugal. The company, which specializes in short promotional videos, was profitable the first year, he says.
Mr. Gerber, now 27, isn’t a millionaire, but he’s paid off his loans and doesn’t have to live with his parents (he rents an apartment in Hoboken, N.J.). And he thinks his experience can help other young people who face a daunting unemployment rate.
In October, Mr. Gerber started the Young Entrepreneur Council “to create a shift from a rÃ©sumÃ©-driven society to one where people create their own jobs,” he says. “The jobs are going to come from the entrepreneurial level.”
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