For a generation growing up with digital media, the written word printed on paper has little appeal ”” even if it’s the word of God. It’s for them that an Orlando, Fla., company has come up with the multimedia digital Glo Bible.
“You have entire generations of people that don’t engage with paper very well,” says Nelson Saba, founder of Immersion Digital. “If you look at Bible literacy among younger generations, it’s dismal.” The Glo Bible “is designed to be a digital alternative to the paper Bible.”
A Gallup poll in 2000 found that about one-quarter of people ages 18 through 29 read the Bible weekly ”” about half the rate of those 65 or older. Part of that, Saba contends, is the younger generation’s aversion to the printed word.
“There is nothing wrong with paper. I have lots of paper Bibles, but it’s just not the media they engage,” he says.